Don't read reports. Approve actions.

VERA is the 24/7 digital teammate that watches competitors, explains what changed and why it matters, and tells your team what to do next
— not reports to read.

Start free — add VERA to your team · 14 days free · no card See how it works

“You're not buying software. You're adding a team member.”

GDPR-compliant · EU hosting · Weekly briefing + alerts on Slack & email

How VERA works

VERA comes to you on Slack & email — proactively. You approve; VERA delivers the ready package.

1

Introduce VERA

Add your company and competitor URLs (Pro: up to 5).

2

VERA watches 24/7

VERA watches competitor sites (respectfully, within their terms) and detects changes daily.

3

Action, not info

A 20% price hike? VERA DMs you on Slack with “Approve / Reject” and a ready-to-publish LinkedIn draft. Plus a sales takeaway: what to say in the next deal when this competitor comes up.

4

Approve to receive

You approve. VERA delivers the ready package — ready to publish, your call on when.

VERA App · #competitive-intel Today 9:14 AM

⚠ Price change detected — CompetitorX

CompetitorX raised pricing ~20% on their Pro plan. This matters because your mid-market prospects compare you against them in renewal calls.

Sales takeaway: 'We monitor competitors daily. CompetitorX just raised prices — here's how our value holds up.'

Approve Reject Useful Not useful
VERA_ · just now
VERA App · #competitive-intel Today 11:02 AM

Feature launch detected — CompetitorX shipped an AI assistant

They added a chat assistant to the dashboard. This matters because buyers will ask if you are 'behind on AI' even when your workflow is stronger.

Sales takeaway: 'They added AI — here's how our angle still wins.'

Approve Reject Useful Not useful
VERA_ · just now
VERA App · #competitive-intel Today 2:41 PM

New tier added — CompetitorX launched 'Enterprise'

A new Enterprise SKU appeared on pricing. This matters because it signals an upmarket push and can leave mid-market deals less defended.

Sales takeaway: 'They moved upmarket; mid-market is your opening.'

Approve Reject Useful Not useful
VERA_ · just now
VERA App · #competitive-intel Today 4:05 PM

Campaign detected — CompetitorX targets your audience keywords

Paid and landing copy now mirrors your category terms. This matters because inbound will hear their promise before yours.

Sales takeaway: 'Counter-message now: our proof > their promise.'

Approve Reject Useful Not useful
VERA_ · just now
VERA App · #competitive-intel Today 5:28 PM

Price drop detected — CompetitorX cut Starter by 15%

Starter moved from €99 to €84 on their pricing page. This matters because inbound will hear 'they're cheaper' in the next cycle.

Sales takeaway: 'Don't race the cut — sell lock-in and proof.'

Approve Reject Useful Not useful
VERA_ · just now

Example VERA alert — placeholder competitor data shown.

Pricing

Start free. Upgrade when VERA earns a seat at your table.

Pro
Solo / founder
€69/mo
  • Up to 5 competitors
  • Weekly brief
  • AI commentary
  • LinkedIn draft
Popular
Team
Up to 5 teammates
€139/mo
  • 10–15 competitors
  • Slack 24/7 alerts
  • LinkedIn drafts (ready-to-publish)
  • Sales takeaway per change
  • Up to 5 teammates
  • Comparison table (mini)
Analyst
Scale & depth
€288/mo
  • Up to 20 competitors
  • Monthly strategy review
  • Founding analyst support

Prices in EUR · USD view available.

14-day free trial · no credit card required